Cause Related Marketing

Cause Related Marketing (CRM) is a powerful tool which aligns your company and brand with the Royal Children’s Hospital Foundation, creating a mutually beneficial partnership.

The benefits of effective CRM activity include:
  • positive media coverage of the company
  • improved public perception
  • increased sales
  • increased staff motivation, morale and loyalty
  • improvements in staff recruitment and retention
  • a unique selling point over your competitors.
The Royal Children’s Hospital Foundation works with companies to create unique CRM campaigns to achieve maximum awareness of each company’s commitment.

We focus activity on our partner’s business, leverage our partnerships, market through creative channels, and ideally foster long term relationships for maximum exposure.

To discuss creating a CRM partnership, please contact our fundraisers on (07) 3852 1199.