Our Brand

The Royal Children’s Hospital Foundation, ‘Working Wonders for Sick Kids’ brand has been promoted within the community for 21 years.

In 2006, the Royal Children’s Hospital Foundation emerged as the most readily recalled children’s charity in Queensland, eclipsing well known national children’s charities.

Queenslanders most commonly see the role of the Royal Children’s Hospital Foundation to be ‘helping sick kids’, followed closely by ‘funding research into childhood illnesses’.

Among Queensland residents who have donated to any charity within the last 12 months, more than three in four people see the Royal Children’s Hospital Foundation as doing vital work.

More than half of all Queensland residents see the Royal Children’s Hospital Foundation as funding an institute dedicated to researching children’s illness.

*Market & Communications Research Survey, November 2006.